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Presencia sociodigital voluntaria

  • Foto del escritor: Alejandro Servin Arroyo
    Alejandro Servin Arroyo
  • 26 feb 2020
  • 1 Min. de lectura

En este caso, el fenómeno de la "presencia sociodigital voluntaria" es un buen argumento para justificar que se ensamblen tecnologías cotidianas, como un plato para comer, con tecnologías de realidad aumentada. Para algunas tribus de consumo, el factor "cool" ya no es socializar un platillo gastronómico vía Instagram; sino la experiencia de recibir un regaño por tratar de hacerlo durante la comida. ¡Enhorabuena por Bru!


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©2024 por Alejandro Servin. Antropologia digital®

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Alejandro Servin is a partner and founding member of Antropomedia, a marketing and innovation consultancy agency, with proprietary market research solutions grounded in the principles of digital anthropology, social psychology, and network science; which help clients achieve business advantage. His past and current clients include Uber, Starbucks, Chrysler, Burger King, Amway, Kellogg's, Alfa Romeo, Forbes, Nikon, Whirlpool Corporation, the city of Tucson, Mercedes-Benz (Daimler), among others. An anthropologist by training, he is Professor of Communication and Digital Tribes at The Monterrey Institute of Technology and Higher Education (ITESM).

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